Television newsreaders who also have TV or radio programs that offer commentary are a “no-no” in other countries because news organizations make sure that straight news and opinion are kept separate. News programs in any country remain on the air on the strength of their anchors’ objectivity and credibility.
In, say, the United States, news organizations make sure their newsreaders are seen as impartial and devoid, at least publicly, of any political or ideological leanings. This is the reason why news anchors are kept away from programs that engage in opinion-giving. Even though a news broadcast involves a whole crew to put it on the air, one person, the newsreader, can make or break the program solely on his or her credibility. Networks are very aware of this so they go to great lengths to protect their news anchors’ reputation and impartiality.
I’m surprised that here in the Philippines, the TV networks put their newsreaders on shows that peddle opinion and commentary. And now, one or some of the newsreaders are being accused of making opinionated asides even on straight-news programs. I’ve often wondered why Philippine networks aren’t as sensitive as their foreign counterparts about keeping their anchors away from opinion and, thus, credible.
—LEANDRO “DD” CORONEL,
ddcoronel123@pldtdsl.net