Your editorial about the Department of Tourism and tourism in the Philippines reminded me of a promo for Australian tourism in the 1980s (“Tourism threat?” Opinion, 6/26/17).
It was about two minutes long and had Paul Hogan coming from a swim and asking the world to come over and he’d put “another shrimp on the barbie.”
It’s not so much what he said as how he said it, with that hint of humor. That particular ad proved to be incredibly successful!
Perhaps the DOT should stop paying big bucks to unimaginative copycat ad agencies and just find someone here with a genuine iconic sense of humor and let the world know that we laugh off troubles and threats and don’t let
anything rain on our parade.
And a lechon with every fiesta!
WALTER P. KOMARNICKI, langka958@gmail.com