One has to be really blind not to see the similarities between McCann’s tourism ad and South Africa’s. Did Mccann in their “extensive” research not see the South African ad?
I suggest that the Department of Tourism sponsor an open competition among Philippine ad agencies, Fine Arts and Visual Communication students, professional artists and graphic designers.
For the winning concept/idea/ad copy, the prize should be P6.5 million or 10 percent of its budget.
I’m sure someone will come up with a winning concept.
AMADO MUNDA, dinkymunda@gmail.com
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