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imns



Half-naked model for classy clothes


Philippine Daily Inquirer
First Posted 02:07:00 07/24/2008

Filed Under: Advertising, Personalities, Social Issues

We would like to call attention to the billboard ad featuring Angel Locsin as model. We find it repulsive that the model is half-naked when, ironically, what are being sold are clothes.

We happen to like the apparel company?s products because we find them classy and trendy though a bit pricey. In the standards of elegance and style, decency cannot and should not be compromised. This is why it doesn?t make sense to us that this clothes maker is advertising partial nudity.

Its past billboard advertisements with various TV personalities were decent yet upbeat and elegant. It is only its new advertisement with Locsin as model that totally turns us off. What makes it repelling is that it corrupts the mind especially of the young. And the billboard is being seen by people of all ages. Children may think that it?s ok when it?s not ok. We certainly hope that this will reach Locsin as well, because we used to like her when she was wholesome and modest.

We?re hoping that the concerned advertiser will always keep up with the standards of decency and morality in its ads and not just go with the current fashion/trend which is corrupting our moral values.

We would appreciate it if the concerned company, when putting out ads, would bear in mind the moral responsibility that goes with any promotion or publication.

MA. ANITA D. TAN, AMY BALARES, JENG CAPATI, MBTC TECHNOLOGY INC., 6/F Annex Bldg., Metrobank Plaza, Sen. Gil Puyat Ave., Makati City



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