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Single-mom shampoo

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Having worked in an ad agency starting in the late 1980s to the early 1990s, I remember when the competitive edge in ad copy was to be able to convince clients of what was better-tasting in food, what was more effective as dirt remover and better-scented in bath or laundry soaps, or which brand of shampoo was a more effective dandruff remover and hair softener. Cost or affordability was also a main selling point.

Posted: September 13th, 2014 in Columns,Featured Columns,Featured Headline,Inquirer Opinion | Read More »

Standing ovation at the reunion

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I have been in a state of euphoria since I attended the University of the Philippines Alumni Association’s recent homecoming and reunion.

Posted: August 13th, 2014 in Columnists,Columns,Inquirer Opinion | Read More »

Remembering a day from the distant past

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I don’t know exactly how it happened, but by some strange alchemy, time and distance were spanned, and I was once again a child of seven living with my parents, siblings, aunts and uncles and grandfather under one roof (Chinese-style) in our huge house in Binondo. And seated beside my mother at breakfast, watching my Tia Mercedes, across from us, dunking her churros into a small cup of thick chocolate and hearing her voice addressing my mother: “Que dices, Ching?” (Mamang’s name was Consolacion, but her nickname was Ching) “Vamos a llevar estas criades esta tarde al Jardin Botanico?”

Posted: July 26th, 2014 in Columnists,Columns,Featured Columns,Featured Headline,Inquirer Opinion | Read More »

The ‘memory palace’

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The article “For brain fitness, go to a brain gym” (Lifestyle, 6/10/14) struck a chord because it reminded me of a book, “Moonwalking with Einstein” by Joshua Foer, that I read a few months ago.

Posted: July 21st, 2014 in Columnists,Columns,Inquirer Opinion | Read More »

Walks of life

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Walking for one hour every morning has been part of my regimen since my open-heart coronary artery bypass surgery in 2007.

Posted: July 7th, 2014 in Columnists,Columns,Inquirer Opinion | Read More »

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